Consultant over 20 years experience, specialising in electric drive systems with end-to-end leadership across EV traction, wind generators, industrial drives, and high-speed electric machines, delivering integrated solutions spanning motor (IPMSM/IM), SiC-based inverter, transmission, control (FOC, MTPA, field weakening), and thermal management. Proven track record in defining electrification strategies, leading complex engineering project management and owning and managing R&D budgets, while building multi-physics simulation ecosystems (e.g., integrating electromagnetic, thermal, structural, and system-level models). Experienced in leading cross-functional global teams to develop high-power-density, high-efficiency systems, validation and industrialisation aligned with standards such as ISO 26262, and driving innovation in high-speed machines, advanced cooling, and next-generation electrification technologies to close competitive gaps with industry leaders, Advised on technology roadmaps, design trade-offs, and cost-performance optimisation for electrification systems for clients.

Led the specification, architecture, and development of an in-house vehicle system simulation platform (EDDA), providing a unified environment for electric drive system development. The software integrates electrical, mechanical, thermal, and vehicle dynamics models to support concept development, system optimisation, drive-cycle analysis, and virtual validation.

Provided specialist consultancy in electric drive systems and electrification technologies to leading OEMs and Tier-1 suppliers, including:

Bladon Micro Turbine

Nidec

Ricardo

Jaguar Land Rover

ZF Group (formerly TRW)

Bowman Power